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Blaze Pizza LLC is a Pasadena, California-based chain within the fast-casual dining restaurants category. Founded in 2011 by Elise and Rick Wetzel of Wetzel’s Pretzels, Blaze Pizza was modeled after the Chipotle concept as a made-to-order approach to serving customers.[1] National Basketball Association (NBA) champion LeBron James is one of the original investors in the chain, which is touted by Bloomberg “as the next Chipotle”.

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Blaze Pizza’s name was derived from how quickly a create-your-own pizza can be “Fast Fire’d” in a high-temperature open-flame oven – an average cook time is 3 minutes.[4] Customers begin by choosing which of the ingredients they’d like on their pizza pie. As they work their way down the assembly line, staff assist the customer at each step resulting in a unique custom pizza each time.[5] When they arrive at the end of the line, their custom-built pizza is ready to be cooked.

In an interview with a restaurant industry trade magazine, executive chef Brad Kent describes the oven as a "7 foot (2.1 m)-wide gas-fired (60,000 BTU (63,000 kJ)) unit operated at average temperatures of 700 °F (371 °C) to 800 °F (427 °C)" According to Kent, unit managers are responsible for checking the correct temperature balance on a daily basis since there are three different temperature zones within the oven that requires monitoring. Since the high-temperature gas-fired pizza oven is the only piece of cooking equipment inside each of the restaurants, the same oven is also use to roast the chicken, cook the Italian sausage and meatballs, and bake some of the deserts.

The company’s culture encourages customer self-expression and individuality. Phrases such as “Cause a Scene Every Day”, “Be Unconventionally Wise”, “There is No Wrong Way to Play” and “Keep Your Feet Firmly Planted Off the Ground” are accompanied by full-wall visual graphics within the interior space of a Blaze Pizza. The company’s slogan is “Intelligent Choices for Our Pizzas, People & Planet.”

The restaurant’s décor is thoughtful and modern with an urban feel, which is created by the use of stainless steel and reclaimed wood. Blaze has carefully sourced its packaging to be eco-friendly. They purposefully source their tableware and packaging to be fully compostable and/or recyclable. Drink lids, straws and cups are made from plant-based materials. Their boxes are certified by the Sustainable Forestry Initiative. 


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