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On Wednesday 16 November, from 14 h, in the 1899 Auditorium at Camp Nou, Rakuten was presented as FC Barcelona's main global sponsor begining with the 2017/18 season. Present at the event on behalf of FC Barcelona was President Josep Maria Bartomeu and VP of Marketing and Communication Manel Arroyo, as well as  Hiroshi Mikitani, the Chairman and CEO of Rakuten.

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